STUDENT BRAND MANAGER – UNIVERSITY OF LIMERICK: Distribution Partner
Red Bull – Limerick
Areas that play to your strengths (all the responsibilities we’ll trust you with)
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CAMPUS MISSION Be a true expert of your campus, building a targeted campus plan to engage diverse groups of students on campus
Champion Red Bull by completing product-focused activity on a daily basis, focusing on Study, Staying Fit and Sporting occasions, to ensure that ‘can is king’ on campus.
Infuse Red Bull into the student lifestyle through coordination of projects on campus and support of select student events
Develop relationships with campus opinion leaders to build loyalty among a variety of groups on campus
Build relations with and secure coverage of Red Bull properties in campus media
PRODUCT AND BRAND EXPERTS Have a good understanding of ‘moment of want’ and ‘moment of need’ occasions in the everyday lives of students, driving trial and awareness of Red Bull in these moments.
Be a credible product and brand expert, knowing our product ingredients and brand values
Act as a Red Bull ambassador at all times, always professional & courteous to consumers, campus contacts and authorities
Develop and maintain a working knowledge of Red Bull properties, including both local and global events & athletes
Build brand awareness via targeted social network sharing of relevant Red Bull content.
SALES SUPPORT Grow visibility and availability of Red Bull products in key outlets on and around campus.
Visit key outlets to check stock and point of sales displays to ensure perfect distribution and availability on and around campus
Identify distribution opportunities on and around campus, passing these onto local sales team
Regularly participate in meetings with local sales team to align marketing and sales strategies
MANAGEMENT AND ADMINISTRATION Submit all activity through regular reports via Red Bull’s online university portal (RBU)
Share ideas and collaborate with SBM Nation through regular interaction on RBU
Identify future Student Brand Managers, driving recruitment initiatives on campus and aiding in training.
Your experience includes: (proven performance in)
Current student at the university with a good reputation on campus
Charismatic and outgoing personality, with the ability to work with different groups and organizations
Comprehensive understanding of the university, including behind-the-scenes activities and hot-spots on & around campus
Connected with a variety of influential groups and individuals on campus
Passionate & knowledgeable about the Red Bull brand
Responsible and self-motivated, with the ability to manage part-time work & studies
Possession of a creative mind with an entrepreneurial spirit
Full time college student
Red Bull Limerick